The central challenge of our customer was the very limited analysis options in the existing Customer Relationship Management (CRM) system .
The background was that the existing CRM system did not enable the desired analytical evaluations, but was very accepted and mastered by the sales team. Accordingly, they did not want to introduce a new CRM system, because on the one hand this would have encountered acceptance problems and on the other hand would have led to high costs. Accordingly, the challenge the desired evaluations by connecting the existing CRM system to was a business Generate Intelligence Solution .
Development of a sales performance cockpit with automated integration of the CRM inventory system. In addition, a mobile access to the Sales Performance Cockpit was developed as part of the Business Intelligence solution, which enables sales employees to conveniently access their current sales figures on their mobile phones at any time.